After making our exhibition folktale posters for our design practice brief the next task is creating a leaflet to further inform the viewer of the event and make them want to attend.

In lesson we looked at a collection of leaflets, I photographed a number of these to refer back to as inspiration for the production of my own.

We explored the key functions of a leaflet which overall is to inform and entertain.

Things I need to consider in order to guide the audience through the leaflet;

  • Hierarchy of text
  • Colour
  • Folds
  • Grids
  • Font
  • Positioning of Imagery

Content to include

  • Title
  • Tagline
  • Open hours
  • Dates
  • Contact information
  • Location
  • Map
  • About OUT Projects
  • Exhibition introduction
  • Events