Sweet Shop inspiration

I found myself beginning to struggle with expanding the visual language of my exhibition campaign and showing my overall concept in all aspects of my designs. So I decided to do more research, following my theme of confectionary.

I decided to branch off from this and research sweet shops, specifically old fashioned ones to see there use of colour, typography etc.

Here’s what I found;

I noticed that they use fancy borders around there signs which I may try and implement into my own work maybe around the titles.

The typography is always very swirly and uses serifs.

I explored similar fonts and here’s the ones I’m considering incorporating into my leaflet and other aspects of my campaign as I think it will create nostalgia of traditional sweet shops so will be easily recognisable.