After receiving feedback on our poster outcomes, I was responsible for making the final improvements to these alongside making the social media designs for the campaign.
Improvements I made based on feedback were : Slanting the second line of text on the heading so it was less rigid, made the stroke thicker on the title to increase legibility, adding a fact to each poster to add context.
We also needed a new images on the purple poster as our lecturers advised us our current one was out of place. Picking a new image for the purple poster proved challenging as it’s the darker of the three posters and visibility of the image was difficult. So I tried lots of different images to experiment with what worked.
I shared all of these compositions with my team and we decided on one which completed our poster series.
