After receiving feedback from our client to establish a direction for our posters. We discussed the concept of making a series of poster which all follow the same visual language but use our brand assets in different ways on each to create a consistent but more interesting array of posters.
Mark sent us an email with lots of poster campaigns which use ‘wildposting’ as inspiration for our designs. Shopify is one of these who have a strong visual identity and utilise there brand assets well.
