In Tuesdays lesson we were required to create a presentation to show our development on the live brief.
As a team we presented what we had done so far which was establishing a clear visual identity through the colour palette, typefaces, campaign name, logo , slogan and posters. This gave our client and lecturers a good understanding as to how we were taking this brief forward.
The feedback for the work we have completed so far was received very positively. Our client really liked the progress we had made and was excited to see how we would apply this visual style going forward with our other outputs. He mentioned a few improvements to make on the poster series such as moving the second line of text heading to one side to make it less rigid. He also thought we could make some improvements to the choice of imagery, which we are now implementing.
