As we’re currently in the research stage of the creative process we have been gathering information on both our trello and miro boards. This has involved brainstorming keywords and sharing visuals
From our research we have become influenced and inspired by technologic patterns as we like the idea of exploring more of a playful abstract approach to the topic of technology but also making it recognisable as the subject matter. Specifically the circuit board pattern reflects our desired message as it represents connection, which is our aim for the campaign to get women to connect with each others and inspire one another to consider a career in technology.
We can now use this inspiration to influence our design work.
