In response to the brief I created a mind map of research into Coventry City of Culture brand values and concept ideas.
These are my initial sketches for the lightweight waterproof jacket. I’ve tried to incorporate the visual identity of the branding through the shape of the ‘V’ on the jacket standing for both ‘COV’ and ‘Volunteer’.
I also thought a lanyard and ID pass would be a necessity for the volunteers.
I will now take these initial ideas and begin to digitalise my designs to help me visualise the final products.
