Over the last 4 weeks my team and I have been collaborating to establish a clear visual identity for our recruitment campaign. We’ve managed to achieve this by lots of research, experiementing with concepts and have in-depth conversation during zoom meetings and whatsapp chats. We continue to show our work with our client in which we seek feedback that has helped to push our project forward.
We firstly decided to work collaboratively on the poster as this would help us inform the rest of the outputs to ensure consistency throughout. We are now at the stage where we’re finalising these posters. Through thss process we’ve established our typefaces, visual assets and colour palette which we’ll take on to the next stages.
These are the features which make up our campaign identity so far.
Now we have these in place we can now apply them to the rest of our deliverables. During our meeting on Monday were assigned roles for each team member. I am going to be focusing on the social media advertisement for the campaign for the rest of the live project, as well as considering how we could expand our campaign identity into further mediums.
