Ten things an art director wishes a designer would do:
1. Communicate regularly. Designers get a brief and go of tangent, of brief and
working concepts without consulting. Talk through concepts early and often.
2. Keep track of your own work, remember milestones and deadlines yourself.
3. Don’t make assumptions, ask questions.
4. Assume every brief and task is an opportunity to be creative and produce the best
job possible and impossible.
5. Look at your work from the client’s perspective first, then give them what they
want. Then do what you really want to do, but answer the brief first.
6.Consider how much time something should take and don’t take ages
working on a business card without reason.
7. Tell them what you really want to do and have a reason why you want to do
it, back your thoughts up with reason.
8. If you are having trouble or just can’t get it right, tell them – the more
creative minds the better.
9. It’s OK to be influenced, but it’s not OK to copy.
10. Work towards a solution, think about why the design isn’t working rather
than continually trying different things.
