I looked into the meaning of colours so I could explore which colours both suited me as a person and how I want to represent myself in the industry.

I was drawn to both the colour blue and purple because they are two of my favourite colours which allows me to demonstrate that side of my personality. There meanings also represent the qualities I want to communicate; blue for its responsible loyal quality and purple for its way of encouraging creativity, compassion and imagination.

I began searching for colours on coolor and found this colour ‘electric indigo’ which stood out to me as a potential primary colour for my personal branding.